User research will need to adapt, and fast. But those who adapt will have an unfair advantage. Up until now, a core value of research has been to de-risk software development. When building is expensive, mistakes are costly, especially when they’re caught late. Getting smart up front via research leads to fewer mistakes down the… Continue reading
Posts Tagged → User Research
CFA Institute.com Omnichannel Site Redesign
Client: CFA Institute Agency: Worry Free Labs / Pointclear Jan-July 2017 Challenges To design a new and modern website that supports the defined CFA Institute personalization strategy and enhances the organization’s Brand Voice and Value while lowering the overall cost of ownership for the platform To create a satisfying and cohesive experience for CFA Institute’s end… Continue reading