Introducing: an On-Site AI Hackathon-Style Workshop for Product & Design Teams

Introducing the fastest, most fun way for product and design teams to accelerate AI adoption, drive innovation, and build solutions that work. We offer in-person AI hackathon-style workshops designed for product and leadership teams at growing SaaS companies. As a consultants, we work closely with you to identify real business challenges and guide your team… Continue reading

The future of User Research

User research will need to adapt, and fast. But those who adapt will have an unfair advantage. Up until now, a core value of research has been to de-risk software development. When building is expensive, mistakes are costly, especially when they’re caught late. Getting smart up front via research leads to fewer mistakes down the… Continue reading

Creating and Implementing a Design System for FIA Tech

Challenge: The various products at FIA Tech were either acquired from other companies or built by either in-house and contracted teams over the years. While these developers did a masterful job weaving these complicated, data heavy applications together, the design was something of a mess, with different visual and interaction languages across the different applications. Additionally, as we added new features… Continue reading

CFA Institute.com Omnichannel Site Redesign

Client: CFA Institute  Agency: Worry Free Labs / Pointclear  Jan-July 2017 Challenges To design a new and modern website that supports the defined CFA Institute personalization strategy and enhances the organization’s Brand Voice and Value while lowering the overall cost of ownership for the platform To create a satisfying and cohesive experience for CFA Institute’s end… Continue reading

Experience Mapping for Under Armour

Client: Under Armour Agency: Big Spaceship Mid-2015 Under Armour was looking to build a sneaker customizer tool for their website, allowing users to design and purchase custom Under Armour shoes from their e-commerce site. As part of our discovery for this project, we created an experience map to better understand the customer’s context for wanting to… Continue reading

Ideapaint – Web & Mobile Ecommerce

Challenge/Opportunity Ideapaint, the leader in premium dry erase paint, came to us for a full responsive redesign of their website, including an ecommerce component. They had a number of goals for this redesign, including increaseing sales through their own website (vs partner channels), as well as optimized lead generation for larger orders placed directly via… Continue reading