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Yet today it is. Hyper-targeted ads have become an eye-poppingly lucrative business. Unbeknownst to most users, companies suck up our personal data from a growing and often surprising list of sources in order to better target ads in the hopes they can coerce us into buying something.

It’s manipulative. It removes agency from people. And it’s unnecessary!

There is most certainly a profitable ad model that doesn’t rely on shaky ethics and deceit. That doesn’t secretly sell my data, or track my browser history, or listen to my conversations.

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