You don’t have to be a parent to understand the value to a person’s health and sanity of their child sleeping through the night. You also don’t need to be a parent to know what a struggle it can be, especially when they are young. It’s important to stack the deck in your favor wherever… Continue reading
Client: Under Armour Agency: Big Spaceship Mid-2015 Under Armour was looking to build a sneaker customizer tool for their website, allowing users to design and purchase custom Under Armour shoes from their e-commerce site. As part of our discovery for this project, we created an experience map to better understand the customer’s context for wanting to… Continue reading
Challenge/Opportunity Ideapaint, the leader in premium dry erase paint, came to us for a full responsive redesign of their website, including an ecommerce component. They had a number of goals for this redesign, including increaseing sales through their own website (vs partner channels), as well as optimized lead generation for larger orders placed directly via… Continue reading
Client: Google Agency: Big Spaceship Late 2014 I was super pumped about this one. Google came to Big Spaceship right before they were intending to launch the 2nd generation Google Glass. They had worked with Ray-Ban and Warby Parker on the next generation of devices, integrating the glass functionality into existing fashionable frames. We were… Continue reading
Read the article on Web Designer Depot There are an almost-infinite number of well-written “best practice” articles on the subject of form design that focus on usability, layouts, and length. These articles tend to dive deep into UX tactics to increase form completion. While these tactical recommendations are an important piece of the puzzle, these… Continue reading
Client: Emirates Airline Agency: Atmosphere Proximity July 2012 – March 2014 Challenge Emirates Airline came to us with the opportunity to fully redesign their mobile web experience. At that time, their existing mobile site had a dated, cumbersome interface that required too many steps to accomplish key actions, such as booking a flight. Additionally, the… Continue reading
Challenge/Opportunity Emirates Skywards, the airline’s frequent flyer program, lived on a separate domain at skywards.com. We were asked to merge the standalone Skywards site back into the larger Emirates.com experience and redesign it, ending a siloed user experience that limited the airline’s ability to learn about its customers as well as drive loyalty and revenue…. Continue reading