Description: “Andrew Smith, Founder and Head of Partnerships at TDA was recently joined by Jeremy Belcher, VP of Product at Auxilius! Andy and Jeremy discussed Jeremy’s career transition from design to product leadership, and how his design background and experience proved beneficial in his new role. Jeremy also shared his insights on the skills designers… Continue reading
Post Category → Design
Brexit – Creating a UI to easily re-paper thousands of legal agreements
For years, international investors sought firms in the UK as a launching point to trade assets all over Europe (and, likewise, European firms to trade in UK). Due to Brexit, that will all change on March 29th, 2019. Once Brexit is finalized, thousands of legal agreements will need to be transferred between various brokerage firms’… Continue reading
Creating and Implementing a Design System for FIA Tech
Challenge: The various products at FIA Tech were either acquired from other companies or built by either in-house and contracted teams over the years. While these developers did a masterful job weaving these complicated, data heavy applications together, the design was something of a mess, with different visual and interaction languages across the different applications. Additionally, as we added new features… Continue reading
CFA Institute.com Omnichannel Site Redesign
Client: CFA Institute Agency: Worry Free Labs / Pointclear Jan-July 2017 Challenges To design a new and modern website that supports the defined CFA Institute personalization strategy and enhances the organization’s Brand Voice and Value while lowering the overall cost of ownership for the platform To create a satisfying and cohesive experience for CFA Institute’s end… Continue reading
Experience Mapping for Under Armour
Client: Under Armour Agency: Big Spaceship Mid-2015 Under Armour was looking to build a sneaker customizer tool for their website, allowing users to design and purchase custom Under Armour shoes from their e-commerce site. As part of our discovery for this project, we created an experience map to better understand the customer’s context for wanting to… Continue reading
Ideapaint – Web & Mobile Ecommerce
Challenge/Opportunity Ideapaint, the leader in premium dry erase paint, came to us for a full responsive redesign of their website, including an ecommerce component. They had a number of goals for this redesign, including increaseing sales through their own website (vs partner channels), as well as optimized lead generation for larger orders placed directly via… Continue reading
DIRECTV Product Strategy – The Future of Television
Google Glass – Language Explorer
Client: Google Agency: Big Spaceship Late 2014 I was super pumped about this one. Google came to Big Spaceship right before they were intending to launch the 2nd generation Google Glass. They had worked with Ray-Ban and Warby Parker on the next generation of devices, integrating the glass functionality into existing fashionable frames. We were… Continue reading
Emirates Airline Mobile Website UX Redesign
Client: Emirates Airline Agency: Atmosphere Proximity July 2012 – March 2014 Challenge Emirates Airline came to us with the opportunity to fully redesign their mobile web experience. At that time, their existing mobile site had a dated, cumbersome interface that required too many steps to accomplish key actions, such as booking a flight. Additionally, the… Continue reading
Emirates – Skywards Account Management UX
Challenge/Opportunity Emirates Skywards, the airline’s frequent flyer program, lived on a separate domain at skywards.com. We were asked to merge the standalone Skywards site back into the larger Emirates.com experience and redesign it, ending a siloed user experience that limited the airline’s ability to learn about its customers as well as drive loyalty and revenue…. Continue reading