Creating and Implementing a Design System for FIA Tech

Challenge: The various products at FIA Tech were either acquired from other companies or built by either in-house and contracted teams over the years. While these developers did a masterful job weaving these complicated, data heavy applications together, the design was something of a mess, with different visual and interaction languages across the different applications. Additionally, as we added new features… Continue reading

CFA Institute.com Omnichannel Site Redesign

Client: CFA Institute  Agency: Worry Free Labs / Pointclear  Jan-July 2017 Challenges To design a new and modern website that supports the defined CFA Institute personalization strategy and enhances the organization’s Brand Voice and Value while lowering the overall cost of ownership for the platform To create a satisfying and cohesive experience for CFA Institute’s end… Continue reading

Experience Mapping for Under Armour

Client: Under Armour Agency: Big Spaceship Mid-2015 Under Armour was looking to build a sneaker customizer tool for their website, allowing users to design and purchase custom Under Armour shoes from their e-commerce site. As part of our discovery for this project, we created an experience map to better understand the customer’s context for wanting to… Continue reading

Google Glass – Language Explorer

Client: Google Agency: Big Spaceship Late 2014 I was super pumped about this one. Google came to Big Spaceship right before they were intending to launch the 2nd generation Google Glass. They had worked with Ray-Ban and Warby Parker on the next generation of devices, integrating the glass functionality into existing fashionable frames. We were… Continue reading

Emirates Airline Mobile Website UX Redesign

Client: Emirates Airline Agency: Atmosphere Proximity July 2012 – March 2014 Challenge Emirates Airline came to us with the opportunity to fully redesign their mobile web experience. At that time, their existing mobile site had a dated, cumbersome interface that required too many steps to accomplish key actions, such as booking a flight. Additionally, the… Continue reading