Client: CFA Institute Agency: Worry Free Labs / Pointclear Jan-July 2017 Challenges To design a new and modern website that supports the defined CFA Institute personalization strategy and enhances the organization’s Brand Voice and Value while lowering the overall cost of ownership for the platform To create a satisfying and cohesive experience for CFA Institute’s end… Continue reading
What I Want in a Co-Working Space
As a former digital nomad, no matter where in the world I am, I need a real place to work. While the location independent lifestyle enables us to be free of geography, working on a computer all day still provides a number of constraints if we need to have a productive workday. Balancing a laptop… Continue reading
Emerging design patterns of Conversational UI
As chat bots and other conversational UIs begin to creep into our daily interactions, a few design patterns have begun to emerge. It’s still a very new and rapidly evolving field, and while the jury is still out on best practices, there are some emerging trends around these text based conversational UIs. Suggested, contextual replies… Continue reading
Google Glass – Photo Burst Mode
Making Money in my (son’s) sleep
You don’t have to be a parent to understand the value to a person’s health and sanity of their child sleeping through the night. You also don’t need to be a parent to know what a struggle it can be, especially when they are young. It’s important to stack the deck in your favor wherever… Continue reading
Experience Mapping for Under Armour
Client: Under Armour Agency: Big Spaceship Mid-2015 Under Armour was looking to build a sneaker customizer tool for their website, allowing users to design and purchase custom Under Armour shoes from their e-commerce site. As part of our discovery for this project, we created an experience map to better understand the customer’s context for wanting to… Continue reading
Ideapaint – Web & Mobile Ecommerce
Challenge/Opportunity Ideapaint, the leader in premium dry erase paint, came to us for a full responsive redesign of their website, including an ecommerce component. They had a number of goals for this redesign, including increaseing sales through their own website (vs partner channels), as well as optimized lead generation for larger orders placed directly via… Continue reading
DIRECTV Product Strategy – The Future of Television
Google Glass – Language Explorer
Client: Google Agency: Big Spaceship Late 2014 I was super pumped about this one. Google came to Big Spaceship right before they were intending to launch the 2nd generation Google Glass. They had worked with Ray-Ban and Warby Parker on the next generation of devices, integrating the glass functionality into existing fashionable frames. We were… Continue reading
How to Successfully Design High-Conversion Forms
Read the article on Web Designer Depot There are an almost-infinite number of well-written “best practice” articles on the subject of form design that focus on usability, layouts, and length. These articles tend to dive deep into UX tactics to increase form completion. While these tactical recommendations are an important piece of the puzzle, these… Continue reading