Creating and Implementing a Design System for FIA Tech

Challenge: The various products at FIA Tech were either acquired from other companies or built by either in-house and contracted teams over the years. While these developers did a masterful job weaving these complicated, data heavy applications together, the design was something of a mess, with different visual and interaction languages across the different applications. Additionally, as we added new features… Continue reading

For cryptocurrency to live, the wallet address must die

Behold three actual, real-life cryptocurrency wallet addresses: EeNpwvEedJeHjBNFk5xPqYGViS6M4iqbey LQ1Xx6Phn2i3iFhhzb8o9ifD3AyXkAJPnw SWx6vLKMD9SSynZ8DAzoutZEVux1K4p7eE Now, having looked at these for a minute; tell me literally anything about them. Do you know what currency these are for? Or what blockchain? Who they belong to? In today’s cryptocurrency landscape, when sending assets to another wallet—be it a person or a business—there… Continue reading

CFA Institute.com Omnichannel Site Redesign

Client: CFA Institute  Agency: Worry Free Labs / Pointclear  Jan-July 2017 Challenges To design a new and modern website that supports the defined CFA Institute personalization strategy and enhances the organization’s Brand Voice and Value while lowering the overall cost of ownership for the platform To create a satisfying and cohesive experience for CFA Institute’s end… Continue reading

Experience Mapping for Under Armour

Client: Under Armour Agency: Big Spaceship Mid-2015 Under Armour was looking to build a sneaker customizer tool for their website, allowing users to design and purchase custom Under Armour shoes from their e-commerce site. As part of our discovery for this project, we created an experience map to better understand the customer’s context for wanting to… Continue reading