Challenge Emirates Airline came to us with the opportunity to fully redesign their mobile web experience. At that time, their existing mobile site had a dated, cumbersome interface that required too many steps to accomplish key actions, such as booking a flight. Additionally, the site experience had to work in 18 Languages, including long languages… Continue reading
Emirates – Skywards Account Management UX
Challenge/Opportunity Emirates Skywards, the airline’s frequent flyer program, lived on a separate domain at skywards.com. We were asked to merge the standalone Skywards site back into the larger Emirates.com experience and redesign it, ending a siloed user experience that limited the airline’s ability to learn about its customers as well as drive loyalty and revenue…. Continue reading